Role & responsibilities

• Plan and execute paid acquisition strategies across search, social, and marketplace advertising platforms to achieve ROAS targets.

• Drive organic growth by implementing on-page and product SEO optimizations to improve discoverability and reduce paid media dependency.

• Set up and manage tracking frameworks, conversion goals, and A/B experiments; deliver weekly performance reports with clear action plans.

• Collaborate with Cataloging and Design teams to build and optimize high-converting campaign landing pages.

• Monitor channel performance and budget efficiency; scale high-performing campaigns to maximize returns.