Key Responsibilities / KRAs

• Develop innovative client-specific marketing proposals and offerings for both existing and potential advertisers.
• Conceptualize state-level Special Initiatives aligned with market opportunities and revenue potential.
• Strategize deal renewal offerings for major clients and develop customized pitches for HNI and premium prospects.
• Design innovative concepts to onboard non-advertisers through unique campaigns and category-specific solutions.
• Develop monthly and occasion-based campaigns to attract small and medium advertisers during high-consumption periods and festive seasons.
• Prepare sales notes, pitch decks, and strategic inputs for units for key market days, festivals, and local opportunities.
• Work closely with sales teams across units to refine proposals and improve advertiser response.
• Identify new monetization opportunities by analyzing market trends, advertiser behavior, and competitor offerings.
• Drive state-level campaign planning and provide ideation support for large revenue-driving initiatives.

Ideal Candidate Profile

• This person should be a business thinker + marketing strategist + Revenue Innovation mindset, must be someone who:
• Thinks in revenue opportunities
• Understands advertising.
• Can convert market trends into saleable ideas
• Can prepare pitch-ready concepts for sales teams.